Ataque contra Ataque

The Portuguese F.A., after several years of Futsal development in Portugal, thought that we have reached a level where questions such as marketing and merchandising are very important to reach new development levels.
To deal with those questions the Portuguese F. A. decided to present,
for the first time, a logo and a theme for Futsal.
The theme "Ataque contra Ataque" which means "Attack against Attack" represents the emotions, the velocity and the excitement of this game.
The logo uses a modern lettering which represents strongness and velocity; the flame represents emotion, sport as a show and competitiveness; the ball represents the liaison to football.
The branding of Futsal is based on the following ideas: new football, comfort football; easy football; competitive football, intensive football; non stop football and attacking football.